MiMeMi Story Corner is a global storytelling initiative that invites people to share personal memories and cultural traditions related to rice — from a nostalgic kitchen moment to a drawing of a festive meal. As part of the Mi in Mi Food Design Exhibition, curated by JOYY! with the support of APICAIA during Milan Design Week • Zona Sarpi 2025, the project celebrates the universal yet diverse significance of rice across cultures and communities.

The initiative unfolds both online and offline: through an open call for submissions, and in person at the MiMeMi Story Corner — a dedicated booth set up at the Taste of Oriente market at Tempio del Futuro Perduto in Milan this March.

By collecting and sharing these stories, we aim to weave a collective narrative of how rice connects people, places, and memories — one grain at a time.

Co-work with Joyce Tang
Photo by Mattia Azzoni
2025