New experiences of cultural involvement
2020-2021 /9 months

RISO.Edutainment is a project for the Distretto Rurale Riso e Rane, in collaboration with CILAB of Politecnico di Milano. The project aims to trigger a path of innovation for the district to develop an organizational model parallel and integrated to the productive one. The focus is on the implementation of strategies for developing edutainment services, distribution and digital communication, implementing a process of synergistic and transversal work on all areas, carried out in parallel. The project contains three main tasks: Innovation of audience engagement processes; Development of new edutainment services; Research and Design of new distribution processes. tofoodesign was commissioned to occupy some parts of task 2 and task 3.

Client: Distretto Rurale Riso e Rane
Commissioned by:
Co-work with: Xijing Xu and the team of CILAB
Contributors: PROJECT MANAGER Arianna Vignati, DESIGN CONSULTANT Luca Fois, PRODUCT DESIGNER Yue Liu & Xijing Xu, GRAFIC DESIGNER Elena Stefani, PROJECT ASSISTANT Camilla Fraboni
A project of tofoodesign

E-commerce collaboration with PAM Panorama

In order to widen and expand the distribution of the products, contacts were made with several stores and supermarket chains, which led to the collaboration with the supermarket chain PAM Panorama. Ad hoc packaging has been designed for PAM.

Research and Design for modular exhibition stands

The decision to design modular touring stands resulted from in-depth research into the narration and display of products. It aimed to create a project that would enhance the value of rice as a product, recount its history and potential and be representative of the district and a community. After outlining two main design solutions, we decide to design a modular exhibition stand, adaptable to different occasions and spaces, suitable for the sale of products, the story and communication of the district and the organization of show cooking and workshops.